BTS As Newest Brand Ambassadors of Philippine Telco SMART



The giant telecommunications company in the Philippines, SMART taps the first-ever K-Pop group nominated in the Grammy Awards as their new brand ambassador.


It’s official! SMART Communications announced yesterday, 18th of January 2021 that the global superstars – RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook have finally joined as their latest ambassadors. BTS will lead the 2021 “Live Smarter, Live with Purpose,” campaign by the telco giant, which will be launched in the first quarter of this year. This collaboration aims to inspire youth to live with passion and purpose.


Well, Filipino ARMY we’ll be seeing even more of BTS shine through in 2021. The band of this generation, BTS, was undeniably the right match!


“Aside from their remarkable talent, BTS emerged as the biggest band in the world because of their meaningful and uplifting music that brings hope and encouragement to fans especially in the bleakest of times. It is, therefore, a big honor to welcome BTS to the Smart family so we may inspire more Filipinos to find purpose in everything they do and ultimately live Smarter for a Better World,” said Alfredo S. Panlilio, Smart President and CEO.


Smart is a provider of mobile phone data and wireless broadband, also known as Smart Communications, Inc. Smart is one of the Philippines’ largest telecommunications firms, with over 75 million subscribers. Last year, they sponsored the Mnet Asian Music Awards as well.


A short clip of the septet announcing “Simple. Smart ako” was posted by Smart on Monday afternoon. The phrase is the new tagline of the company.


“We’re here to support SMART’s goal to inspire our Filipino fans to live their lives with passion and purpose…no matter the challenges that lie ahead,” said group leader RM.


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